These days, conducting an online search often requires sifting through an AI summary, sponsored results and more, before getting to website links. Cory Doctorow, who coined the term “en****tification,” shares why he believes search has gotten worse.
0:00 — Why Online Search Feels Harder—and a Show Update
2:47 — Cory Doctorow Defines “En****tification”
4:09 — How Platforms Lock In Users and Extract Value
6:25 — Inside Google’s Debate Over Search and Revenue
10:52 — How Google Became the Internet’s Main Gateway
12:40 — SEO Slop, AI Summaries and Unreliable Answers
15:18 — Can Alternative Search Engines Do Better?
18:09 — Why Consumer Choice Alone Cannot Fix Search
21:38 — Google’s Defense—and the Monopoly Question
26:25 — Practical Alternatives
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