Marketing

Why Campari updated a classic ad with Alan Cumming to serve Negronis

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Why Campari updated a classic ad with Alan Cumming to serve Negronis
Why Campari updated a classic ad with Alan Cumming to serve Negronis

Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”

Source: Marketing Dive

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