Marketing

Espolòn Tequila combats surge pricing with ride-hailing refund program

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Espolòn Tequila combats surge pricing with ride-hailing refund program
Espolòn Tequila combats surge pricing with ride-hailing refund program

The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.

Source: Marketing Dive

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