Marketing

‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture

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Al Arabia News
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture

As younger consumers avoid bars and change their approach to dating, Smirnoff and Hinge marketers discussed how brands can get on Gen Z’s level at Advertising Week.

Source: Marketing Dive

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