Jay-Z in 8, the rap mogul’s HBO docuseries, covers his life and career in effort to mend his image – with no pushback. Why is he so fixated on the court of public opinion?
During the finale of Jay-Z’s Jay-Z in 8, the recent eight-part HBO documentary series on his life and career, the billionaire rap mogul talked with record producer Rick Rubin about the song Family Feud from his 4:44 album. He clarified one of its lyrics, “Al Sharpton in the mirror takin’ selfies / How is him or Pill Cosby ‘posed to help me?”, in which he chided Sharpton, the civil rights leader, and Cosby, the disgraced actor-comedian, for constantly criticizing rap music. He called Sharpton an “extortionist” who goes “from place to place” demanding: “You want our support … give us the money.” Listening to him chastise Sharpton, I pondered how he doesn’t see himself as a similar figure.
Starting in 2019, Jay-Z partnered with the NFL in 2019 as entertainment director, deciding the Super Bowl half-time performers and working with the league on other community endeavors. Colin Kaepernick, the former NFL quarterback, has recently alleged that the deal came after NFL owners decided they needed a “Black face” to help them quell outrage from Black people after Kaepernick was blackballed by the league for kneeling during the national anthems as a form of protest against police brutality. Jay-Z was lambasted for undercutting Kaepernick’s cause for personal gain, marring his reputation with many fans who came to view him as the same counterinsurgent figure he criticized in the documentary.
