Analysis reveals five distinct groups with sharply contrasting priorities – and who has drifted the most from Labour towards Greens and Reform
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A new MRP poll suggests Labour would remain the largest party if a general election were held now, but would fall well short of an overall majority as Reform surged into second place.
Behind those headline figures, research from Survation and 38 Degrees casts new light on five distinct voter groups who are collectively defined as the “progressive majority”. These people share concerns about living costs and the NHS, but differ over immigration, the environment, political trust and the pace of change needed to address the UK’s policies.
